Retrieval 02: Swing and Surprise
There are two very important types of relationships between products: substitute and complementary. Substitute products are those that are interchangeable while complementary products are those that might be purchased in addition. For example, when a user is looking at a T-shirt, substitute products are other different types of T-shirts and complementary products can be shorts, hoodies or jackets. Swing is designed for substitute relationships and Surprise is designed for complementary relationships....